Alex Taylor, III
Alex Taylor, III is a Senior Editor-at-large (ret.), Fortune magazine, has covered the auto industry for more than 30 years and is the author of Sixty to Zero. The author of the “MotorWorld” column on Fortune.com, he has won numerous awards for his automotive writing, including three first prizes from the Detroit Press Club Foundation and “Journalist of the Year” from the Washington Automotive Press Association. A former adjunct professor at Columbia University’s Graduate School of Journalism, in 2000, he was selected one of 100 Notable Business Journalists Of The 20th Century. He is a member of the International Motor Press Association and is on the jury for the North America Car of the Year Awards.
Taylor is the author of Sixty to Zero | An Inside Look at the Collapse of General Motors – and the Detroit Auto Industry. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes.