Sixty to Zero by Alex Taylor, III

Sixty to Zero by Alex Taylor
Alex Taylor

Sixty to Zero | An Inside Look at the Collapse of General Motors – and the Detroit Auto Industry by Alex Taylor, III tells the story of General Motors’ decline. The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker’s undoing, GM’s was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM’s leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM’s decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn’t as simple as it may seem. Taylor’s book serves as a marvelous case study of one of the United States’ premier companies, of which every American quite literally now holds a share.

An award-winning journalist’s insights into the auto industry, the decline of once-great companies, and the failures of management.

Alex Taylor, III is a Senior Editor-at-large (ret.), Fortune magazine, has covered the auto industry for more than 30 years and is the author of Sixty to Zero. The author of the “MotorWorld” column on, he has won numerous awards for his automotive writing, including three first prizes from the Detroit Press Club Foundation and “Journalist of the Year” from the Washington Automotive Press Association. A former adjunct professor at Columbia University’s Graduate School of Journalism, in 2000, he was selected one of 100 Notable Business Journalists Of The 20th Century. He is a member of the International Motor Press Association and is on the jury for the North America Car of the Year Awards.

Publisher: Yale University Press
ISBN: 9780300171518
Publication Date: April 26, 2011
272 pages, 6 1/8 x 9 1/4