Gerald Schoenfeld, who chaired the Shubert Organization for over 35 years, was a towering figure in commercial theater. His leadership is widely credited with sparking the revitalization of Broadway and transforming the theater district and Times Square in New York City.

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Mr. Broadway by Gerald Schoenfeld

Mr. Broadway | The Inside Story of the Schuberts, the Shows and the Stars by Gerald Schoenfeld gives an in-depth look into the Schubert Organization through the eyes of its chairman. Bringing the reader backstage, the long-term chairman of the Shubert Organization shares his triumphs and failures, sings praise, and settles scores.