Simon May is a visiting professor of philosophy at King’s College London and Birkbeck College, specializing in ethics, philosophy of emotions, and German 19th and 20th-century thought, particularly Schopenhauer, Nietzsche, and Heidegger. He is renowned for his works Nietzsche’s Ethics and his War on “Morality,” Love: A History, Love: A New Understanding of an Ancient Emotion, and The Power of Cute. His aphorisms have been featured in Geary’s Guide to the World’s Great Aphorists, and his writings have been translated into ten languages and widely acclaimed.

 

Posts

Love: A New Understanding of an Ancient Emotion by Simon May

Love | A New Understanding of an Ancient Emotion by Simon May reframes how we should understand the emotion of love. He sees love as motivated by a promise of “ontological rootedness,” rather than by beauty or goodness, by a search for wholeness, by virtue, by sexual or reproductive desire or, in one of today’s dominant views, by no qualities at all of the loved one.

The Power of Cute by Simon May

The Power of Cute by Simon May explores the growth of cuteness which has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive?